Wishbone Club is a rewards program designed specifically to foster positive experiences and to increase engagement between Payers and their Members. We do this by creating frequent, fun interactions for reasons beyond moments of care. We reward the customers with entertaining games, prizes and exclusive offers from health-conscious companies.

Launch Dates

We are launching our app in January 2020 for HCSC Staff


Shervin Ebrahimi-Asil , CEO

Shervin is a successful entrepreneur with deep health insurance and strategy expertise. He has proven track record of delivering transformative technologies focused on solving complex business challenges.

Dhiraj Patkar , Chief Product Officer

Dhiraj is a technologist who has build products and services that have delivered sustainable value to its customers. He has deep experience and expertise in health insurance and related technology and is passionate about creating great user experiences and designs.

Suresh Kumar , CTO

Suresh is a successful healthcare technology entrepreneur. Prior to wishbone he founded a care management platform vCareConnect and sold to TextureHealth. He has also played a key role in the successful turnaround of healthcare analytics and operations businesses.


Wishbone Club is a Subsidiary of Health Care Service Corporation (HCSC).

Health Care Service Corporation, a Mutual Legal Reserve Company (HCSC), is the largest customer-owned health insurer in the United States and fourth largest overall.

Board Members

Carl McDonald

Carl McDonald is a Divisional Senior Vice President at Health Care Service Corp (HCSC). He serves as the company’s treasurer, with responsibility for HCSC’s investment portfolio, treasury operations, and venture capital investments. He also oversees mergers and acquisitions (M&A) for HCSC, along with the management of HCSC’s non-insurance subsidiary portfolio. HCSC is the largest customer-owned health insurance company in the country, operating Blue Cross Blue Shield plans in Illinois, Texas, Oklahoma, New Mexico, and Montana. Mr. McDonald joined HCSC in 2015.

Mr. McDonald serves as Chair of the Board of Medecision, and also serves on the Board of Directors of Alacura, Availity, Avalon Healthcare Solutions, Dearborn National, HCSC Ventures, HCSC Insurance Services Company (HISC), Innovista, LTC Reinsurance, Plan Investment Fund, and TriWest.

Sahil Choudhry

Sahil Choudhry is an Assistant Vice President at Health Care Service Corp. (HCSC), managing Corporate Development and Venture Investments for the largest customer-owned health insurance company in the country. HCSC is the Blue Cross Blue Shield plan in Illinois, Texas, Oklahoma, New Mexico, and Montana. He joined Health Care Service Corp. in July 2015.

Sahil serves on the board of directors of Cogitativo, and is a board observer at Avalon Healthcare Solutions and ClearDATA.

Shervin Ebrahimi-Asil

Shervin has many years of experience in health insurance strategy working with the Blues plans and the Blue Cross Blue Shield Association.

Shervin worked as Director of Strategy for the Enterprise Health Care Management business unit at HCSC where focused on defining strategies to support transforming Clinical Programs’ operating model into a consumer centric one. Prior to his role at HCSC, Shervin worked as Business Architect for Blue Health Intelligence at Blue Cross Blue Shield Association (BCBSA).

Before joining BCBSA, Shervin worked as technology and strategy consultant in the Health Insurance practice at Navigant Consulting.

Shervin Ebrahimi-Asil earned a B.Sc. in Software Engineering and an MBA with concentration in Strategy. Along with his professional work, Shervin has served as member of the board for the Center of Strategy, Execution and Valuation at DePaul University from 2008 through 2010.

Dhiraj Patkar

Dhiraj has 10+ years of experience in health insurance and 15+ years in technology.

He has worked in several distinct roles ranging from strategy development, product implementation and business operations at businesses ranging from $1M to  $60B in revenue. Some of the recent roles have been at Health Care Service Corporation as a Sr. Director of Business Solutions developing multi-year business and technology strategy and roadmaps and as a Partner at Medtelligent Inc. building the business focused on the assisted living industry.

He has a Masters in Industrial Engineering from University of Wisconsin in Madison and an undergraduate degree in Chemical Engineering from University of Mumbai.

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